Tuesday, January 8, 2013

Out of Paper

The grip that I had was tighter than any before
not quite enough to make fingers bleed
Nor able to extinguish what is once possessed

Whole civilizations were built under your guise
flat as we saw the world, as we saw you
and America looks like China upon NiƱa eyes
your spirit of we the people created them, those

All but exterminated we build a new, Sooner
Never were you alone but always together
worth his weight in gold with you, or without
we've made due with fruit, with timber

But full of spirits and thought and you,
you are no where to be found anew
only used, no spaces left
no one to tell this tale and so it shall die

Still a use for paper exists

Digital Lecture

Newspaper ad dollar, 20 million of those
Same level as 1950, classifieds down 92%
pitch the print since 2000
Craigslist indeed

Storytelling, one producer for many consumers but
its many producers for many consumers, even
many producers for few consumers
Journalism is now open for free markets

Advertising equals Hey you! Buy this.
A campaign needs to be entertaining
Youtube views and friends sharing with
friends of strangers

I don't sell stuff, I offer experiences
this is a new drug
Our work needs to be social
We must bring the audience in