Tuesday, January 8, 2013

Digital Lecture

Newspaper ad dollar, 20 million of those
Same level as 1950, classifieds down 92%
pitch the print since 2000
Craigslist indeed

Storytelling, one producer for many consumers but
its many producers for many consumers, even
many producers for few consumers
Journalism is now open for free markets

Advertising equals Hey you! Buy this.
A campaign needs to be entertaining
Youtube views and friends sharing with
friends of strangers

I don't sell stuff, I offer experiences
this is a new drug
Our work needs to be social
We must bring the audience in

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